Cartier Jewelry Investment Strategy

Invest in Cartier Jewelry for a great ROI

Investing is an alternative to simple saving that can increase your net worth more quickly. Investing in jewelry is a creative and fun option. Jewelry from well-respected makers, such as French design house Cartier, often increases in value over time. Your ROI may increase substantially as pieces become increasingly difficult to find. Plan your Cartier jewelry investment strategy now and reap the rewards.


A Short History of Cartier

The luxury goods firm Cartier, now known as Société Cartier, began as a simple jewelry shop. It was founded by Louis-François Cartier in 1847 and continued to run as a family business until 1964 when it was purchased by the Swiss firm Compagnie Financière Richemont SA. It’s headquarters have remained in Paris, France since it’s founding. Once a family owned shop, now a multinational brand, Cartier continues to craft some of the world’s most coveted jewelry and watches.

Cartier wristwatches, worn today by royalty worldwide, had humble beginnings. Louis Cartier’s close friend Alberto Santos-Dumont, the pioneering Brazilian aviator, complained to him that pocket watches proved impractical and unreliable while in flight. In response, Cartier designed a flat, square bezel wristwatch. He dubbed it the “Santos” and this design continues in popularity even today. Cartier wristwatches have become not only treasured timepieces but are collected as fine pieces of jewelry as well.

Royalty have chosen to wear fine Cartier jewelry for more than a century.

King Edward VII of England ordered 27 tiaras for his 1902 coronation. Two years later he issued a royal warrant to the jeweler he referred to as “the jeweler of kings and the king of jewelers.” Cartier has designed for the royal courts of Albania, Belgium, Egypt, Greece, Portugal, Romania, Russia, Serbia, Siam, Spain and the House of Orleans. This fine jeweler, once a favorite of French royal houses, has become a favorite of royal houses worldwide.

Cartier, now a French multinational, is proud of it’s traditional family origins. The company was passed from founder Louis-François Cartier to his son Alfred and then to Alfred’s three sons, Louis, Pierre and Jacques. The trio took the company from popularity in Western Europe to a global brand. Cartier, ever innovating, continues to produce some of founder Louis-François’ original designs.

Louis’ original designs such as the “Tutti Frutti” jewels, mystery clocks and Art Deco designs, became lastingly famed. The interior of his watches contained movements by Edmond Jaeger with whom he contracted in 1907. Three models of his early 1900s wristwatches continue in production today: the Baignoire and Tortue, which debuted in 1912, and the Tank which debuted in 1917.

Cartier has designed pieces of lasting historical significance. Museums acquire and display Cartier pieces in their treasured collections. One example is the Bismarck sapphire necklace, crafted in 1935, which is currently on display at the National Museum of Natural History in Washington, D.C..




Cartier Jewelry Investment Strategy

According to the magazine Watch Time, Cartier, Rolex and Patek Phillipe rank among the top brands for investment. Although you may think first of stocks or bonds as an investment, jewelry provides an ideal investment opportunity. Jewelry, like a home, can provide many years of enjoyment as its value increases when cared for properly.

Though not all jewelry increases in value, you can visit an Atlanta jewelry buyer and appraiser like Verma Jewelry to obtain an appraised value for your pieces. Verma regularly values, buys and sells Cartier jewelry. This makes it an ideal Atlanta location to not only sell, but also to shop for Cartier jewelry. Choosing a trusted jeweler who will offer you the best value for your jewelry helps insure you maximize on your investment. Investing in the right pieces is the first step.

Cartier holds a rare record in investment jewelry.

No Cartier piece has sold at auction for less than its original purchase price. This means the investor loses no money. Many pieces increase in value. According to True Facet, the Cartier Love Bracelet debuted in 1970 for $250. Today, the Love Bracelet retails for $6,600.

Jewelry value is determined not only by the maker and unique design but also by the materials used. The security of gold investment extends beyond gold bars and bullion. Gold jewelry also increases in value. While trendy precious stones and metals may fluctuate in value, gold does not widely fluctuate. It steadily increases value over time. For instance, an ounce of gold purchased in 1975 for $79 is now worth $1,153. That’s a 176 percent increase, adjusted for inflation. For the best investment value, choose items crafted from 18 karat gold and above. Gold is a secure investment whose value will increase over time and it also fluctuates a bit from day to day. This means timing matters in buying and selling.

Choose the best time to buy and sell your gold jewelry. Check the market to determine the current gold prices. While jewelry appraisals are valid at the time issued, the value may change over time.  If the current value is lower than you’d like, wait to sell the piece until you can obtain the best value for it.

A word of warning: Vintage Cartier gets rarer by the day.

Both Cartier and Boucheron buy back, and destroy, some of their vintage pieces to ensure the brand’s jewelry retains its value. There’s no glutting the market with Cartier. Cartier exhibits its vintage designs for public enjoyment while marketing its current designs. This creates a boon for individuals who own vintage Cartier jewelry. Pieces which are signed and numbered draw an even higher price.

Visit Atlanta jewelry buyer Verma Jewelry to shop for Cartier or to sell it. Bring any original packaging and paperwork with your Cartier jewelry when selling. These items increase your jewelry’s value. Verma Jewelry can also help with appraisals and jewelry investment advice.


Schedule an appointment to consult with us on the sale of your jewelry or to view our current inventory.

Verma Jewelry
3455 Peachtree Road NE
Atlanta, GA 30326

Phone: (404) 996-1118
E-Mail: info@vermajewelry.com